Client’s team wished for a simple wordmark logo suitable for branded merchandise. The team name is “Journey,” and client suggested mountain iconography.
A couple sketches were sent to the client. Ultimately this one was chosen unanimously.
Digitization and cleanup of sketch progresses. Custom type built from equal squares, then tweaked as necessary.
Final cleanup. Client was delivered both a bicolor logo and a monochromatic logo suitable for single color printing.
