ORU Dance: Influx 2025

Client

The Oral Roberts University Dance Program, Influx, will be showcasing many different forms of dance. Client defined “influx” as flowing water, sometimes peaceful but other times powerful. Client also expressed a desire for themes of water in the advertising, but was open to other interpretations of the word “influx.” Colors and type choices left open.

Needs

Client is in need of both digital and print advertising for the show

Audience

Oral Roberts University students, faculty, and parents of students. Mainly on-campus advertising as well as social media content.

Final Deliverables

Poster Solution for print
Program cover and inside for print
Social media content
At least one post carousel of 4 slides or more
Instagram story template
Facebook event cover
Facebook cover photo
X header
Facebook, Instagram, and X profile pictures
HDTV/E-mail headers
Digital Signage for on-campus TVs

Solutions

Conceptualized solutions will include a mix of photography and hand drawn illustration or typography. Flowing, elegant shapes and calming yet refined color pallets to be used.

Approval Process

Client will approve a single solution to move forward with. Client will suggest any edits and then approve finalization. Each deliverable will individually be proofed by the client one final time before printed/published.

Photography-based solution exploration. Critique yielded two favorite designs.

Chosen designs roughly produced, sent to client among others.

Solutions were not chosen.